Privacy Policy
Last updated: October 2026
This privacy policy explains how Action Services Group Ltd, trading as Action People, collects, uses and protects your personal information when you use our website or services.
Who we are
Action People is a trading name of Action Services Group Ltd. We provide HR software and support services to small and medium businesses in the United Kingdom. References to 'we', 'us' or 'our' in this policy refer to Action Services Group Ltd T/A Action People.
Information we collect
We may collect personal information when you: submit an enquiry through our contact form (name, email address, message content); use our HR software platform (employee records and related HR data you enter); visit our website (usage data collected via cookies and analytics tools).
How we use your information
We use the information we collect to: respond to your enquiries and provide customer support; deliver and improve our HR software services; send service-related communications; comply with our legal obligations as a data controller.
Cookies
Our website uses cookies to analyse website traffic and optimise your experience. By accepting our use of cookies, your data will be aggregated with all other user data. You can decline non-essential cookies using the cookie banner when you first visit the site. Essential cookies required for the site to function cannot be disabled.
Data sharing
We do not sell your personal data. We may share data with trusted third-party service providers who assist us in operating our website and delivering our services, subject to appropriate data processing agreements. We will disclose information where required by law.
Data retention
We retain personal data only for as long as necessary to fulfil the purposes for which it was collected, or as required by law. Contact form enquiries are retained for up to 24 months. HR platform data is retained for the duration of your subscription and deleted upon request following cancellation.
Your rights
Under UK GDPR, you have the right to access, correct or delete your personal data; object to or restrict processing; request data portability; withdraw consent at any time. To exercise any of these rights, please contact us at [email protected].
Contact us
If you have any questions about this privacy policy or how we handle your data, please contact us at [email protected]. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.
Action Services Group Ltd T/A Action People